Customer readiness to co-production of mobile banking services: a customer-only co-production perspective
نویسندگان
چکیده
This paper aimed to identify the antecedents and corollary of customer readiness for co-production in customer-only services using mobile banking as a context. Using structured questionnaire, data were gathered from sample customers Ghana UK analysis was facilitated by structural equation modelling. From findings, socialisation, self-efficacy motivation service productivity. The findings provide managers or technology-based particularly with specific factors that can be managed strategically tactically enhance study is one kind conceptualise empirically within However, limited services, future studies might test research model other services.
منابع مشابه
The Impact of Co-Production on Customer Loyalty in Banking Services: A Case of Saman Bank
This study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an Iranian bank. To investigate co-production in banking services, the proposed model of Auh et al. (2007) was applied. Given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...
متن کاملthe impact of co-production on customer loyalty in banking services: a case of saman bank
this study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an iranian bank. to investigate co-production in banking services, the proposed model of auh et al. (2007) was applied. given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...
متن کاملThe Impact of Co-Production on Customer Loyalty in Banking Services: A Case of Saman Bank
This study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an Iranian bank. To investigate co-production in banking services, the proposed model of Auh et al. (2007) was applied. Given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...
متن کاملCo-production Scenarios for Mobile Time Banking
Time banking facilitates generalized reciprocity among neighbors by rewarding contributions in proportion to the time entailed in contributing. Contributions can be person-to-person services, such as driving another person to an appointment. They can also be co-productions, in which the provider and recipient jointly enact a service, such as giving/receiving a guitar lesson. Co-production is an...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Financial Services Marketing
سال: 2021
ISSN: ['1363-0539', '1479-1846']
DOI: https://doi.org/10.1057/s41264-021-00105-0